IDEA STUDIO MMA* // Multimedia Marketing Agency™

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INTERACTIVE DESIGN & DEVELOPMENT
NIKE / GB

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Interaktivni zid / Nike Town, London

How Cool is That?

8 meters of Gesture Control Wall for Nike Town - London
Just at the entrance of the store a key feature was a large video wall installation where the content was triggered by people passing. We created a gesture application for the video wall which was almost 8 meters long and 3 meters tall. The sheer size of the wall was impressive enough but when we added gesture triggers the effect was more than impressive.

To follow Nike's wrist band theme and installations in New York, content was designed producing green,red and amber stripes that would follow people as they walked alongside the wall. We had people walking, sprinting and even playing football in front of the wall for a bit of fun. Of course to fully enhance Nike's brand message every few minutes video was triggered to promote all Nike's sporting stars and products.

Tagovi

InteractiveMotion detection interactionAplikacijaInteraktivna promocijaInteraktivni pod i zid